Producer Facing Box-Office Struggles Considers Digital Release

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A producer known for carefully managing publicity and industry perception has reportedly been going through a rough phase at the box office. Several of his recent projects have not performed well, leaving his banner under pressure.

According to insiders, the situation became more worrying when the trailer of his upcoming film—featuring relatively new faces—failed to generate excitement among viewers. The response was reportedly so weak that the producer decided to postpone the film’s release.

There is now speculation that he might even consider skipping a theatrical launch altogether and sending the film directly to a digital platform. A similar move was recently made by another producer who opted for a streaming release after one of his films struggled to find traction.

Guess

Producer – Ronnie Screwala

Flop movies – Mard ko Dard, Sonchiriya and Sky is Pink

Movie to put on digital Platform – Bhangra Pa le, starring Sunny Kaushal