Euro Extravaganza or Budget Blowout? Youthful Multi-Starrer’s Price Tag Raises Alarm

May 26, 2011

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One of the most talked-about summer releases — a glossy, Europe-shot multi-starrer backed by a top Bollywood banner — is already the subject of hushed financial gossip even before its big debut. Trade insiders are murmuring that the film’s steep landing cost, hovering around an eye-watering figure, could make profitability an uphill climb, regardless of how well it performs at urban multiplexes.

Sources claim the overseas schedule turned into a lavish extended holiday for more than just the cast. Stars were reportedly flown First Class along with their plus-ones, while their spouses and families were comfortably settled into opulent five-star suites throughout the long shoot. Between filming commitments, elaborate shopping outings and luxury leisure plans were allegedly arranged to keep the entourage entertained, including a high-end cruise excursion during the lengthy European schedule.

Industry observers say such indulgences significantly inflated the production spend, pushing the actual filmmaking cost far beyond what was initially projected. Add to that a hefty margin layered on top, and the financial stakes have reportedly soared. The project is believed to be financed by a major distributor now carrying the bulk of the risk, while the flamboyant producers continue to enjoy their image as the industry’s most stylish and generous banner — even as insiders quietly point out that the largesse may not be coming from their own coffers.

Source

https://openthemagazine.com/voices/the-non-mover-and-shaker

Guess

The film Dil Dhadakne Do, produced by Ritesh Sidhwani and Farhan Akhtar.