Flop Fever & Trophy Chase: Star’s PR Blitz Raises Eyebrows in Film Circles

January 5, 2011

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This critically adored, thirty-something performer may command respect for his craft, but the past year has reportedly left his confidence badly shaken. After headlining two expensive disappointments back-to-back, the actor is said to have gone into overdrive to polish his image. Industry chatter suggests he even splurged on a flashy print campaign showcasing glowing messages and compliments about his latest underwhelming release — a glossy attempt to remind everyone he’s still very much a darling of the audience.

But that’s not where the hustle stops. Insiders whisper that the actor has quietly been working the awards circuit with remarkable enthusiasm, confirming appearances at nearly every major ceremony and even agreeing to shake a leg on stage at one high-profile show. The move, say insiders, conveniently keeps him in the good books of organisers whose TRPs get a boost from his presence. Add to that a string of strategically timed magazine cover shoots with publications linked to big award events, and the picture becomes clear — this season, the spotlight isn’t just about performances, it’s about positioning. In Bollywood, after all, visibility can be as valuable as victory.

Source

https://openthemagazine.com/voices/the-golmaal-in-multi-starrers

Guess

Abhay Deol, Two Duds – Aisha and Road