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A recent social drama featuring a well-regarded actor is reportedly being aggressively promoted as a success—despite underwhelming box-office performance.
The actor, known for choosing unconventional scripts and delivering multiple hits in recent years, has built a strong reputation in the industry. However, his latest release—a quirky film with a social message—did not perform as expected commercially.
Industry insiders suggest that the film is still being projected as a “hit” to justify a significant hike in the actor’s remuneration. His management team, which is known to negotiate aggressively, has previously pushed his fees higher following consecutive successes.
This time, though, the situation is more complicated. The film reportedly hasn’t even recovered its production costs, and critics haven’t been particularly kind either. Still, the narrative around its success is being maintained for strategic reasons.
The fallout is already visible. The actor is said to be at odds with a filmmaker he was supposed to collaborate with. While discussions were initially positive, the director—known for making impactful, content-driven films—has allegedly stepped back due to the actor’s revised fee demands.
With communication between them now strained, the planned project has been put on hold. The studio is exploring other casting options, while the director may move ahead with a different actor, possibly someone he has worked with before.
For now, the situation remains unresolved, highlighting how box-office perception and pricing politics often go hand in hand in the industry.
Guess:
Actor – Ayushmann Khurrana
Director – Anubhav Sinha
Film being promoted – Shubh Mangal Zyada Saavdhan
Director’s frequent collaborator – Taapsee Pannu
TL;DR- The makers of SMZS have been told to promote the movie as a hit, as Ayushmann wants to increase his fees. This has led to a clash between him and Anubhav Sinha, who is not willing to pay him more.
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