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Industry insiders are buzzing about a prominent Bollywood producer who is allegedly trying to sidestep a traditional theatrical release for his upcoming film.
According to the grapevine, the producer is quietly negotiating with multiple streaming platforms to premiere the movie directly online. The discussions are said to be quite advanced, suggesting that a digital release might be seriously on the table.
The reason behind this strategy, sources claim, is concern about the film’s overall quality. Those who have seen early cuts reportedly describe the project as underwhelming and not strong enough to guarantee success at the box office.
Rather than risking a highly publicized flop in cinemas, the producer is believed to be considering a streaming debut as a safer option. A direct OTT release could help the makers recover some costs while avoiding the negative publicity that often follows a disappointing theatrical run.
While nothing has been officially confirmed, the move reflects a growing trend where filmmakers explore digital platforms when confidence in a theatrical release is low.
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