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A major beauty brand looking to refresh its image recently stirred quiet controversy while reshuffling its endorsement strategy. The company was initially keen to replace a young rising face with a more established actress famed for her timeless beauty and strong recall value.
The senior star reportedly agreed to an annual association but suggested that her equally famous sibling be signed alongside her, pitching the duo as a stronger combined package. However, insiders say the financial implications of onboarding both sisters proved too steep for the brand’s budget.
Faced with the escalating costs, the company is believed to have scrapped the entire arrangement altogether — walking away not just from the sibling proposal but from the deal itself, leaving both sides without a contract.
Guess: Diva sisters – Shilpa and Shamita/Katrina and Isabella/Kareena Kapoor and Karishma Kapoor
Young and rising star known for beauty – Alia/Jhanvi
Source – https://mumbaimirror.indiatimes.com/entertainment/bollywood/sibling-revelry/articleshow/63522050.cms
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